Ah, our favorite question! We want to distance ourself from kibble as much as possible.
Kibble does have one thing going for it: it’s convenient. That’s the only lesson we took from it. And then we ran as far away as possible.
Kibble is very high in carbs and sugars (more than 50% of it is carbs & sugars), it has hardly any nutritional content (the amount that it does have comes from synthetic vitamins and minerals), it rarely contains quality ingredients, and there’s really no telling what’s actually in your bag of kibble. These are all things that terrify us as pet parents.
SO, in an effort to provide an alternative that is just as convenient, we opted for a food that is low-carb & low-sugar, high in animal-based proteins, full of natural, whole-food vitamins and minerals, made with human grade ingredients and advertised with full honesty and transparency.